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Charity (Adventure) Links {The official name registered with the Charity Commissioners – normally shortened to CharityLinks or CAL}  is a grant awarding charity acting as an umbrella organisation for small charities. CAL has created the Ride East Africa series of cycle challenges following six years of successful fundraising in Tanzania for Education East Africa (EEA). The expansion of EEA into Rwanda provided the catalyst for CAL to provide support to other UK charities working throughout the whole of East Africa.

To qualify for financial support from CAL, organisations have to meet strict criteria which include being UK registered charities, working largely in the field of Education or child welfare within East Africa. All the money raised is divided between selected charities which will vary from event to event with the aim of increasing the support for the country in which the event takes place. Thus Ride the Rift favoured Kenyan charities and Ride Uganda will lean towards Ugandan Charities.

The suggested fundraising target for each event is £2,500 per cyclist – raised through Virgin Money Giving to ensure full advantage of the Gift Aid scheme.  Other monies will be raised for the charities by the sale of naming rights for the ride and sponsorship opportunities.

Which Charities will benefit from Ride Uganda?


Uganda – Keframa School Build

( A charity established and managed by the Arlington Family in Nottingham which offers moral, intellectual and financial support together with business guidance to the Kezzy Family in Keframa who set up the school in 2010. By daily contact and frequent visits the Arlingtons and their UK team of trustees and volunteers have guided the school through the myriad of hurdles as the new buildings start to become a reality.

Uganda – Running Well
( A charitable foundation which provides people living in underdeveloped and remote parts of Uganda with access to clean water primarily by building water boreholes. By providing a freshwater pump at a school many children are saved up to six hours trudging to collect a jerry-can load so are healthier and have much more time to study.

( ) In 2003 Charles Coldman had spent four months volunteering with Africa & Asia Venture, living and working in the Kasigau community. Kasigau is located amongst semi-arid bushland in a wildlife corridor between the eastern and western parts of Tsavo National Park. At the end of his time in the area Charles made a promise to the head teacher of Jora Primary that he would return to help rebuild the school. It was a promise he kept and in 2006 he spent six months living in Jora overseeing the redevelopment of the school, including the construction of a purpose built library – at the time, one of very few such libraries in public primary schools in Kenya.

Kenya – Sevenoak Kenyan Education Trust
( was started in 2007 by two of their trustees, David and Jane Debenham. Having a home in the Rift Valley of Kenya, they know first-hand the issues and problems facing the rural poor around them, in particular the matter of finding the money for schooling. The need to help was pressing… but how? A successful method used by many UK Charities addressing similar needs was the sponsorship route with an emphasis on a person to person arrangement whereby the donor knows who they help and vice versa. SKET adopted this method. From the outset the only overheads are small expense payments to its two volunteer Kenya Field Officers. This allows 100% of any donation to be directly paid to whichever school the student attends.

Rwanda – A Partner in Education
( APIE transforms the learning experience of children by providing quality, bottom-up training for teachers – a unique model of international collaboration, with all partners working together to improve education in Rwanda. It responds to local needs and delivers appropriate, cost effective and sustainable solutions to improve the quality of teaching and learning. As a small, agile organisation it is able to move fast and facilitate change, working with both local and international partners and providing
expertise and practical support to teachers.

Rwanda- MSAADA
( Established in 2005 Msaada assists widows & orphans to restore their livelihoods that were destroyed during the horrific genocide in 1994.  The current principal activity is a dairy project which involves giving selected widows high-yielding European cows, thus creating a network of small scale dairy businesses. The benefit to those families is that they both have the money to pay for schooling and are no longer reliant on children as unpaid workers. The charity also directly supports both the fabric of local
schools and the quality of the curriculum.

Tanzania – Education East Africa
( Funded by several climbs of Kilimanjaro and a cycle challenge around the mountain the charity has built a vocational centre which is principally a Motor Mechanics Training School. This is an expanding area of employment as more new vehicles enter the country, and the old ones keep going. There is a motor mechanics workshop, a carpentry workshop, a store, and night-watchman’s accommodation. There is plenty of space for workshops for welding, electrics, paint-spraying, body work, etc. It is completing a two storied-block of classrooms and an office. Entrepreneurial-minded instructors are encouraged to share their expertise at the school.

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